Our directory list is quickly approaching 10,000 listings but I have probably added thousands more over the last couple of years. I have notice a huge amount of directories disappearing. I have seen the "parked site" page so many times that I can’t wait until they show a different picture.
Too many directories are disappearing. Here are some observations of why?
- There is massive competition. In the beginning there was a couple of hundred directories. Now there is well over 10,000 and too many of them are general directories. The chances of a new directory becoming relevant are slim. Directories are too easy to set up. There are some great low-cost tools available. Anyone can do it, even if they don’t have the perseverance and the funds for the long haul.
- Free directories are expensive to run (time is money), mostly because they receive tons of spam from automated submitters. Many users of automated submission software don’t care if their site is appropriate for a directory. They just add any directory that they can spider. They Many directories become paid to solve the problem but this is not a great solution as they are too new to be a viable paid directory (remember all the competition).
- Huge networks of directories. Why create two directories when you can create two hundred. In my opinion, these directories are all but useless, especially if they have identical content and are stored on the same IP. The chances of an individual directory from the network getting well promoted is slim. The fact that the owner hasn’t spent any real time or money on the sites makes them easy to abandon if they don’t work out. Google tends to crack down on these sites and I have seen many networks disappear over the last 3 years. The worst case is this group of over 250 directories hosted on the same IP. I’ll discuss these in detail in a future post.
I guess what I am saying is that running a directory is not easy. It may have been 2 years ago but certainly not now. Don’t start one to make quick, easy money because it won’t happen. You need the time and perseverance.
| Published on April 4th, 2008 | 2 Comments | Posted by admin |